POPUPHOOD

2011-2019
Founded in 2011 in Oakland, CA by creative entrepreneurs Sarah Filley, CEO and Alfonso Dominguez, Popuphood has the distinction of the FIRST US small business incubator. 

Our signature Pop-up To Permanent and Vacant to Vibrant Programs transformed Old Oakland and garnered international media attention and multiple awards. These two innovative programs went on to inspire a sea change in the economic development approach to the role of popup retail in revitalizing neighborhoods, block by block. From policy, to mainstreet initiatives, and influential place-based marketing strategies, the influence of our disruptive approach can be seen in feature articles in national press like The New York Times, Huffington Post, Forbes, Fast Company, Sunset Magazine, The Atlantic, The Wall Street Journal, The Los Angeles Times, Monocle (to name a few), commercials for Bank of America, TV spots on the local news, and radio segments on NPR, Marketplace, which featured out popup retailers in Old Oakland, and our inclusion in the 2012 Venice Biennale Spontaneous Interventions in Venice Italy as well as the complimentary exhibition in 2013 in Chicago, IL.

Popuphood's contribution to the industries of retail, and real estate, and local economic  development has been documented in trend global reports like PSFK, Art Place, and others, is one we are very proud of and we see our legacy in the many national programs to invest in hyper local and creative micro-entrepreneurs from Minneapolis, Detroit, New York, Tennessee, and Australia.

Popuphood
Retail With A Mission!
Popuphood designed adaptive spaces, creative places, strategic partnerships, equitable policies, and business incubation programs for municipalities and real estate developers to support inclusive growth, healthy economies, and vibrant destinations. Popuphood, an award winning social enterprise, gained recognition for rethinking retail and its role as a strategic tool to catalyze local economies in transitional, urban and rural neighborhoods. With a unique approach at the intersection of economic development, placemaking, and marketing, Popuphood brought design thinking to city scale.
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POPUPHOOD from Eva Kolenko on Vimeo.

Thank you!

• The City Of Oakland, CA Economic and Marketing Development
• Downtown Oakland and Lake Merrit Community Buisness Districts, Oakland, CA
• All of our outstanding Volunteers!
  • Mark Roppo, Business Operations Advisor
  • Plinio Hernandez, Administrative & launch marketing Support (first 3 months)
  • Monica Reskala, Logo & Bus shelter poster--Graphic Design
  • Rafael Corona, Billboard--Graphic Design
  • Sepehr Sadighpour, Website finessing (archived site).​